The tech world is wondering how Apple plans to utilize the assets it acquired by buying Topsy, which focuses on collecting and analyzing Twitter data. I suspect Apple is trying to fill a big data void in its platform battle against ...
Big data helps us understand our customers, but it also helps budding companies sell information about you (or TO you), and is more subjective than you may know - it takes a human touch to determine what info is important.
Twitter's data licensing business could be its savior when it saturates its potential user base.
Episode 10 of Yellowfin's BI.TV, a vendor agnostic fortnightly recap of global Business Intelligence (BI) and analytics news, discusses Bernard Marr's article on how Big Data is used today to change our ...
Professor Cornelia Pechmann of UC Irvine has researched anti-smoking marketing efforts.
Nearly half of all contact centers consistently collect and report on metrics that they never use to improve the customer experience, according to a new survey. read more
Apple (NASDAQ: AAPL) could have missed out on its chance to acquire Topsy Labs if Twitter (NYSE: TWTR) had been more proactive in its attempt to acquire the social media analytics startup.
Figuring out why Apple dropped a few hundred million on Topsy Labs, the Twitter analytics company, is still pretty good guessing game.