Google seen as a more valuable brand than McDonald’s and Coke
The Oscars equivalent for brand names, the BrandZ list of the most valuable global brands of 2013, has been published and the three most valuable ...
The Oscars equivalent for brand names, the BrandZ list of the most valuable global brands of 2013, has been published and the three most valuable ...
It appears that soft drink giant Coca-Cola is taking the "best defense is a good offense" approach when it comes to thwarting claims and eliminating ...
Coca-Cola's eco-friendly tone seems like a slam-dunk for a new SodaStream attack.
Screenshot from Coca-Cola commercial. The long-term marketing strategy of Coca-Cola has been getting its global consumers to associate the brand with ...
Bottled water consumption is on the rise again, but consumers are really paying big bucks for fancy tap water.
author name submits: Sometimes, you can trace particular moments in a company's trading history and find periods of time when even excellent ...
Variety will fete Katie Bayne, prexy of North America Brands for Coca-Cola North America Group, with the Entertainment Branding Impact Award at its ...
When it comes to feelings, business innovation gets it all wrong. It takes into account feelings when it should not, and then ignore feelings when it ...
DETROIT (WWJ/AP) – Michigan U.S. Rep. Gary Peters has taken to the House floor to criticize the storage of large piles of an oil-refining byproduct ...